Webinar Strategy & Production
High-impact, professionally produced webinars that drive engagement, generate leads, and enhance your digital presence.
Webinars are great add-ons or online alternatives to your in-person events. They can help you connect with your customers, establish your business as an industry expert and even generate valuable leads. According to a recent study, 73% of marketers say a webinar is the best way to generate high-quality leads.
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Producing a successful webinar, however, requires more than just picking a topic and setting up a video conference. It involves strategic planning, meticulous execution, and a deep understanding of your audience’s needs. This is where we come in.
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Xperience Media provides end-to-end webinar services, taking care of every aspect of the production process, so you can focus on delivering great content.
1. Webinar strategy development
Our team works closely with you to design a webinar that aligns with your event goals, addresses the needs of your target audience, and meets your timelines and budget. This includes developing the event theme and agenda, determining the webinar platform to be used, and creating a detailed event plan to produce the webinar, including timelines, project outcomes, and team responsibilities.
2. Webinar content creation
We are a team of content specialists who can help you create the content needed for the webinar: landing pages, invitation and confirmation emails, plus pre and post-event questionnaires. We can also assist in developing scripts, slide decks, and interactive elements that keep your audience engaged from start to finish.
3. Speaker coordination and training
We coordinate with your speakers to ensure they are well-prepared and aligned with the event’s objectives. This includes scheduling rehearsals, providing technical training, and offering tips on delivering an engaging presentation.
4. Webinar marketing and promotions
The success of your webinar depends highly on the number of people registering and attending the event. Our team can implement targeted campaigns across digital and social channels to boost engagement before, during and after your event. We can also help track, manage and report on webinar data, including attendee registration details, engagement levels, and post-event feedback.
5. On-the-day management
Our team is can help manage the backend during the live or pre-recorded event, ensuring everything runs without a hitch. This includes managing the webinar platform, handling Q&A sessions, and providing live support to attendees.
6. Post-webinar follow-up
After the webinar, we help you maintain momentum by following up with attendees through personalised emails, sharing on-demand recordings, and offering additional resources.
7. Repurposing of webinar content
We turn your webinar into evergreen content that continues to generate value. This includes repurposing recordings into blog posts, whitepapers, social media snippets, more webinars, and even physical events.