B2B Event Strategy Services
Build a strategic framework to guide you through the entire B2B event process.
Strategy comes first. Whether you are producing a physical or digital event (a small webinar or a 1000+ public conference), you need to take the time to step back, plan and think about every aspect of your event.
We believe it is the most important step. This will not only help you understand what actions are needed to produce the event, but also clearly define the ‘why’ in the process.
At Xperience Media, we help your business implement a strategy-led model. We build a strategic framework to guide you through the entire process, from concept and objectives to event technologies and planning. Contact us to learn more
1. Event goals
Event strategy looks at events from a holistic point of view – aligning your event themes and goals with your company’s overall brand and objectives. The whole process starts with a discovery phase, where we conduct interviews and workshops (depending on the scope/size of your event) to understand your business objectives, company ideals/values, key market differentiators, target customers, plus specific event goals, timelines and budget.
2. Theme/topic generation
Every event needs a theme. We work closely with you to create/refine the theme plus all the topics to be covered in the event. This central theme guides all branding, unifies the experience in every platform, and delivers a consistent message across channels.
3. Messaging and target audience
Based on the central theme, our team creates a messaging framework that serves as the blueprint for all marketing initiatives and communications. We also align this framework with your target attendees to deliver relevant and engaging event content.
4. Event planning
Once we have your goals, theme, messaging and target attendees sorted out – the next step is to start planning the details of your event. This focuses on building a roadmap for production and marketing, including specific tasks, timelines and target outcomes, plus team roles and responsibilities.
5. Event tools & technologies
With all the tools and technologies available, producing your event can be difficult and overwhelming. Our team helps you navigate through the different event software and platforms to determine the best ones that suit your requirements, objectives and budget.
6. Event resources and budget
The next important step in the event strategy is to determine the resources available to produce the event. We go beyond just drafting an event budget (tracking estimated and actual costs) to review all essential resources: money, manpower, management support, current event process and existing event technologies.
7. Event performance measurement
Based on your event goals, we develop key metrics to track, manage and report on performance. We use a number of KPIs to measure the success of both physical and digital events – from registrations and online views to attendee engagement and actual number of leads generated.