About Ritchie Marabut
Ritchie Marabut has more than 12 years experience in B2B event strategy, production and marketing - having managed strategic and operational issues surrounding the planning, development and promotion of business conferences, training events and workshops.
He is also an experienced content strategist and digital marketer who has worked with a variety of businesses (big & small) to develop customised content, digital & event marketing strategies that build brand awareness, generate leads and enhance customer experience & engagement.
Ritchie’s event career highlights:
Developed the broadcast strategy, agenda, and content across APJC countries to enhance the digital experience and engagement of Cisco Live Melbourne 2019. The digital broadcast with 28+ sessions was streamed live across 8 websites and 8 social handles in 14 APJC countries plus translated into 4 languages. It was a huge success - achieving over 2.5 million online views over the 2 days of broadcast.
Worked with recognised industry experts, to produce customised training events that help participants enhance their skills and knowledge in content & digital marketing: Content Strategy Workshop, Content Marketing for Government Masterclass, Digital Brand Strategy Workshop and Content Marketing ROI Summit.
Managed all marketing (online & offline) for EduTECH 2015 (Southern Hemisphere's largest education congress and ed tech expo), FutureSchools and other education events.
(2004-2008) Co-Founder & Head of Marketing at Liquid Learning Group, a B2B conference company based in Sydney.
“Ritchie joined Cisco for a 3-month contract to produce the digital broadcast of Cisco Live Melbourne 2019 - a key event for IT professionals globally. Ritchie was able to lead this complex project successfully by liaising with key stakeholders across multiple departments, managing multiple deadlines, writing and producing the agenda and executing the pre, during and post-event marketing campaigns. In conjunction with the team, he delivered the broadcast to Cisco's customers, partners and prospects across Asia Pacific, Japan and China with over 2.5 million views across 14 countries. Ritchie was able to hit the ground running from the get-go and was a valuable asset to the team and organisation. I would highly recommend him.” - Senior Marketing Manager, Cisco Australia/New Zealand